bloom was founded by four dads wanting to bring meaningful innovation & contemporary design to a world of baby products that have traditionally been functional but not in tune with the design sense of modern parents. Moving from couple-dom to parenting is a wonderful & emotional phase during which parents & baby begin life together. My Crib Rocks stocks a collection of Bloom highchairs and loungers. The Fresco and Coco Stylewood are our ultimate favourites!

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