LFW 2014: iCandy Prams, Joolz, Bugaboo, Stokke & More

Liverpool Football Club, Anfield was the location for Liverpool’s 5th annual fashion week, where all the old favourites showcased their work alongside a variety of new designers and brands. My Crib Rocks was there, exhibiting for each of the five days and also featured in the closing night catwalk on October 17th. Some of the brands showcased included Oilily, Pink Lining, Emmaljunga, Britax, Babystyle, Orbit Baby, iCandy prams, Joolz, Bugaboo and Stokke.


National Media Coverage

The event, which ran from the 13th until the 17th of October, is the largest non-London based runway show in the UK. Liverpool Fashion Week was covered by national media and was packed with both celebrities and buyers.

Liverpool Fashion Week saw a host of well known high street and independent designers and brands coming together for some truly breathtaking live shows. Alongside My Crib Rocks, other brands at the event included John Lewis, Dorothy Perkins, Lego children’s wear and many more.

‘Families Come First’

Each year a controversial theme is introduced by Amanda Moss. This year the focus was those families being fined for taking their children on holiday during the school term. In keeping with this years ‘Families Come First’ theme, the closing night celebrated Junior Night. The first of its kind for any regional fashion show.


the bugaboo pram by diesel featured at Liverpool Fashion Week 2014

Bugaboo and iCandy Prams

Among the items on show from My Crib Rocks at Liverpool Fashion Week were a number of brand new, never before seen products from the likes of iCandy prams and Bugaboo, which are available exclusively from the Liverpool My Crib Rocks store. One is the stunning Bugaboo Diesel pushchair which can be seen in the image above. This piece is the result of a collaboration between Bugaboo and Diesel. Designed with safety and comfort in mind, the Bugaboo offers the ultimate in functionality and manoeuvrability, while the eye catching exterior exudes style.


Stokke Xplory Sheepskin Liner on display at Liverpool Fashion Week 2014

Also on show were a fantastic range of the very latest 'must-have’ winter accessories. In particular, the gorgeous Stokke Xplory Sheepskin Liner and Winter Kit, which can be seen in the image above. This genuine sheepskin liner is perfect to keep baby snug and warm, enabling them to stay calmer and to sleep better. The liner can be adapted for use with a five point harness and is set to be a firm favourite. The Joolz Quadro Pushchair, brand new for Autumn 2014 also made a debut at the event. The Italian styling is perfect for modern parents.


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