Monthly Archives: April 2014

  • How Important is the In-store Experience?

    Nowadays it is not unusual for people to buy almost anything online, and it can certainly be more convenient than a trip to the shops. But are there occasions where the advantages of the in-store experience are just too great to ignore?   The In-store Experience One of our suppliers recently launched their own .com store – however, until now, their business ethic has always been that customers must visit a physical store to experience a demonstration before they make a purchase. Retailers were not allowed to sell online or via mail order. This was their p …Read More

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